Putting yourself in the customer’s shoes is a good way to validate whether your marketing campaigns and customer support processes reward or unnecessarily punish those who purchase or subscribe to your offerings.
Posts Tagged ‘Marketing’
The customer is always at least a little bit right
Filed under: Customer Focus, Marketing | Tags: Marketing, marketing campaign
Finding a creative outlet when you work as a creative
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: Blogging, Creative, Marketing, Work Samples
Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal […]
Gift return: Six ways to improve your holiday client gift giving this year
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
With Halloween behind us and the U.S. Thanksgiving just weeks away, the holidays are upon us. For business owners, this spells a marketing opportunity that many take for granted – particularly small business owners. This year, think outside of the gift box when choosing your client gifts, and potentially keep your brand in front of […]
TMI, dude! Why asking for too much information is the wrong marketing move
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these […]
Stupid Marketing Tricks: TNT’s fake mix tape doesn’t ‘Say Anything’ interesting
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing
Cable network TNT sent its marketing team in the wayback machine this week to send out a “sneak peek” at a new show, Men of a Certain Age. Which, based on the cast (Scott Bakula, Andre Braugher and Ray Romano) is somewhere in the late 40s to early 50s. Presumably, these men of a certain […]