Archive for October, 2010


TMI, dude! Why asking for too much information is the wrong marketing move

Friday, Oct 29th, 2010 by DaveK | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: ,

I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these … Read more

Do these people look like they want to help you? A customer support big phish story

Tuesday, Oct 19th, 2010 by DaveK | 0 Comments
Filed under: Community, Customer Focus, Games | Tags: , , , , , ,

You probably get loads of spam. And you probably have noticed that some of those mails try to trick you (phish) personal details, such as credit card numbers and personally identifiable details that could be used to scam you. And these phishers are getting smarter. Once happy to prey only on newbies and the truly … Read more

Do hoaxes and fear tactics have a place in social media?

Tuesday, Oct 5th, 2010 by DaveK | 5 Comments
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: , , , , , ,

We follow game communities and social media closely – it’s our area of greatest passion and expertise. So when GOG.com (aka Good Old Games) hinted that they were closing their virtual doors, we – along with many others we follow who have bought classic PC games from them – lamented the apparent loss. But it … Read more