Our consulting business shifts from time to time. Sometimes we’re heavy on content creation, other times community building, and – right now – we’re focused on marketing support in the videogame industry. This means spending a lot of time considering different market segments and how to effectively reach them with a message that customers want so they’ll […]
Posts Tagged ‘akqa’
Market segmentation: Lessons learned from the gaming industry at PAX Prime 2011
Monday, Aug 29th, 2011 by DaveK | 0 Comments
Filed under: Customer Focus, Marketing | Tags: akqa, audience, bethesda softworks, consulting business, ed davis, gamespot, gaming, gaming industry, market segmentation, market segments, Marketing, message, Paul Caparotta, pax, pete hines
Filed under: Customer Focus, Marketing | Tags: akqa, audience, bethesda softworks, consulting business, ed davis, gamespot, gaming, gaming industry, market segmentation, market segments, Marketing, message, Paul Caparotta, pax, pete hines