Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See full post for writing samples.) THE BILL & MELINDA GATES FOUNDATION U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) The Bill & … Read more
Archive for the ‘Copywriting’ Category
Finding a creative outlet when you work as a creative
Monday, Sep 22nd, 2014 by JacquiK | 0 Comments
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: Blogging, Creative, Marketing, Work Samples
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: Blogging, Creative, Marketing, Work Samples
Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal … Read more
Work Samples: Guide to Gaming with Kids and Hilarious Gifts
Thursday, Dec 22nd, 2011 by DaveK | 0 Comments
Filed under: Copywriting, Games, Work Samples | Tags: DS, gaming, gaming platforms, gifts for guys, hot games, iPhone, Journalism Samples, Nintendo, PS3, Sony, videogames, Wii, Xbox, Xbox 360
Filed under: Copywriting, Games, Work Samples | Tags: DS, gaming, gaming platforms, gifts for guys, hot games, iPhone, Journalism Samples, Nintendo, PS3, Sony, videogames, Wii, Xbox, Xbox 360
It’s been a long time since I’ve written an article with a byline (November 2009, in fact!), but I was hit up by MSN Lifestyle to contribute two pieces this holiday: The Guide to Gaming With Your Kids is designed to help grown-ups who are not gamers learn enough to get started and bond with their … Read more
Top 5 Ways to Improve Your PowerPoint Presentation
Wednesday, Aug 11th, 2010 by JacquiK | 0 Comments
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized
The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve … Read more
Work Samples: Living Proof profiles for Gates Foundation
Tuesday, Oct 6th, 2009 by JacquiK | 0 Comments
Filed under: Copywriting, Work Samples | Tags: aids, food fortification, gain, gates foundation, gavi alliance, global fund, global health, hiv, immunization, malaria, pepfar, tuberculosis, usaid, Work Samples
Filed under: Copywriting, Work Samples | Tags: aids, food fortification, gain, gates foundation, gavi alliance, global fund, global health, hiv, immunization, malaria, pepfar, tuberculosis, usaid, Work Samples
We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously contributed a Rotary International profile). These Living Proof profiles detail five organizations and the success they have had combating various health concerns worldwide: GAIN – … Read more
Work Samples – Writing killer home page headlines
Monday, Sep 14th, 2009 by DaveK | 1 Comments
Filed under: Copywriting, Customer Focus, Work Samples | Tags: audience segments, headline writing, home page headlines
Filed under: Copywriting, Customer Focus, Work Samples | Tags: audience segments, headline writing, home page headlines
I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were published. These are just a few of the many thousands of headlines that I wrote: The key to good headline writing is … Read more
Unblock your brain: How fun, games and nursery rhymes can help you at work
Anyone who has to put words to paper for a living encounters the dreaded blinking cursor eventually. The one that keeps blinking because you can’t think of anything to type. Well, besides your name and possibly the date. And no, that won’t get you 200 points on the SAT, despite what the kid next to … Read more
Work Sample: Rotary International profile for Gates Foundation
We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World Wide Web thing, not everyone gets how to write for the Web. So we get called in to craft tight, focused content. … Read more