For the types of projects I do, I generally need to keep up with the latest technology. That, and the fact that I’m the early adopter type, led me to pick up Windows 7 Ultimate last week. I have three licenses, but initially installed it only on my secondary laptop – a two-year-old Alienware machine … Read more
Archive for October, 2009
My Windows 7 upgrade experience
Filed under: Work Tools | Tags: antivirus software, early adopter, kaspersky, removal tool, upgrade, Windows 7
Does Neil Patrick Harris use The Lunchbox Method?
Filed under: Customer Focus | Tags: customer experience, entertainment, neil patrick harris, visualization technique
On a flight this weekend, I finally got to catch up on some magazines. In the Sept. 21 New York cover story, Neil Patrick Harris admits to a different method of acting that, quite frankly, reminded me of my own customer experience exercises that I’ve dubbed “The Lunchbox Method.” Most actors try to get inside … Read more
Work Samples: Living Proof profiles for Gates Foundation
Filed under: Copywriting, Work Samples | Tags: aids, food fortification, gain, gates foundation, gavi alliance, global fund, global health, hiv, immunization, malaria, pepfar, tuberculosis, usaid, Work Samples
We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously contributed a Rotary International profile). These Living Proof profiles detail five organizations and the success they have had combating various health concerns worldwide: GAIN – … Read more