Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and […]
Archive for the ‘Blogging’ Category
Finding a creative outlet when you work as a creative
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: Blogging, Creative, Marketing, Work Samples
Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal […]
Work Sample: Tales from the road- Women share their motorcycle adventures whole hog
Filed under: Blogging, Work Samples | Tags: Journalism Samples, lifestyle article, motorcycle adventures, motorcycle enthusiasts, MSN
Although the bulk of my work today is in marketing, I do occasionally venture back to my journalism roots. I recently wrote a piece for MSN about two motorcycle enthusiasts who happen to be female. The piece was just one small part of a larger content package focused on “A whole new you.” The content […]
Forget Toastmasters, improve public speaking through podcasting!
Filed under: Blogging, How To, Podcasting, Work Tools | Tags: apple itunes, audacity, audio editing software, audio recorder, basic tools, free music, levelator, podcast, Podcasting, Toastmasters, WordPress, xml feed, Zoom
We recently launched a podcast for our gaming blog, and it’s made a real difference in my public speaking. I joined Toastmasters years ago, and while it’s a great tool for some and definitely wins out in the social department, it never cured me of my ums and ahs. But after three weeks of podcasting, […]