It’s been a decade since we last attended Bumbershoot, the music and arts festival that happens at the Space Needle each September in Seattle. This year was something of a “back-to-basics” theme due to the show owners skipping the big budget event operators and doing it more or less themselves. The benefit to showgoers: You […]
Archive for the ‘Marketing’ Category
A tale of two preorders
I recently had two preorders with two different online stores go wrong. One a digital game on Xbox, and the other physical media from Amazon. I think there are lessons learned from both of them, if you’re a marketer and/or work on an online ordering system. Stray This is a game I previously bought when […]
When ‘Surprise and Delight’ goes wrong: How Regal, Universal, and Comixology almost won me over only to fail on fulfillment and support
I’ve worked in Customer Relationship Management (CRM) for years and have run many email campaigns designed to engage and reward customers. Fulfillment is a crucial piece of this, and it’s often hard to do well despite the best intentions. Things like data lag can mean you either have to do extra work to reward customers […]
The customer is always at least a little bit right
Thursday, Apr 2nd, 2015 by DaveK | 0 Comments
Filed under: Customer Focus, Marketing | Tags: Marketing, marketing campaign
Filed under: Customer Focus, Marketing | Tags: Marketing, marketing campaign
Putting yourself in the customer’s shoes is a good way to validate whether your marketing campaigns and customer support processes reward or unnecessarily punish those who purchase or subscribe to your offerings.
Finding a creative outlet when you work as a creative
Monday, Sep 22nd, 2014 by JacquiK | 0 Comments
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: Blogging, Creative, Marketing, Work Samples
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: Blogging, Creative, Marketing, Work Samples
Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal […]
Gift return: Six ways to improve your holiday client gift giving this year
Monday, Nov 8th, 2010 by JacquiK | 0 Comments
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
Filed under: How To, Marketing | Tags: client gifts, holiday gift, Marketing, small business owners
With Halloween behind us and the U.S. Thanksgiving just weeks away, the holidays are upon us. For business owners, this spells a marketing opportunity that many take for granted – particularly small business owners. This year, think outside of the gift box when choosing your client gifts, and potentially keep your brand in front of […]
TMI, dude! Why asking for too much information is the wrong marketing move
Friday, Oct 29th, 2010 by DaveK | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
Filed under: Customer Focus, Marketing, Uncategorized | Tags: Marketing, shopping
I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these […]