Archive for the ‘Uncategorized’ Category


Jacqui Kramer Work Samples (Feb 2015)

Friday, Feb 20th, 2015 by JacquiK | 0 Comments
Filed under: Consulting, Copywriting, Marketing, Newsletters, Social Networking, Uncategorized, Work Samples

Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See full post for writing samples.)   THE BILL & MELINDA GATES FOUNDATION U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) The Bill & … Read more

Three common social media misfires (and how to avoid them)

Saturday, Sep 27th, 2014 by JacquiK | 0 Comments
Filed under: Blogging, Copywriting, Customer Focus, Facebook, How To, Marketing, Social Networking, Twitter, Uncategorized, Work Samples

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and … Read more

Finding a creative outlet when you work as a creative

Monday, Sep 22nd, 2014 by JacquiK | 0 Comments
Filed under: Blogging, Copywriting, Marketing, Uncategorized | Tags: , , ,

Marketing, advertising and related industries are both a blessing and a curse for the creatively inclined. Being paid to do something that comes naturally is a wonderful feeling – and positive feedback is nice, too. (Who doesn’t like receiving compliments?) What creatives rarely talk about is the impact that work can have on their personal … Read more

Why does it have to be ‘fine print’? Make it big!

Thursday, Apr 7th, 2011 by DaveK | 0 Comments
Filed under: Uncategorized | Tags: , , , , , , , , ,

There may sometimes be gaps in our postings when business is particularly good, as it has been these past several months. But we always try to look for lessons in our work that we can share. For example: I’ve been doing marketing support for a major technology company. This generally means I do whatever needs … Read more

TMI, dude! Why asking for too much information is the wrong marketing move

Friday, Oct 29th, 2010 by DaveK | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags: ,

I recently clicked through an offer to get a free Back to the Future game episode from Telltale Games. It’s a promotion designed to hook you in to purchasing the full series of games when they’re released. The site prompted me for my login, which I had created the last time they did one of these … Read more

I’m not there: Five ways to check in when you’re checked out (for vacation)

Thursday, Aug 19th, 2010 by JacquiK | 0 Comments
Filed under: How To, Project Management, Uncategorized

Much has been written about the value of completely de-tethering yourself from the office during vacation: Look at something besides your computer screen. Recharge your (metaphorical) batteries. Reconnect with family. These are all valiant and important pursuits – but not always realistic in today’s world. As consultants, we fight a constant battle to balance our … Read more

Top 5 Ways to Improve Your PowerPoint Presentation

Wednesday, Aug 11th, 2010 by JacquiK | 0 Comments
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized

The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve … Read more

The strange appeal of Flipboard, a social media ‘magazine’ for iPad

Friday, Aug 6th, 2010 by DaveK | 0 Comments
Filed under: Facebook, Social Networking, Twitter, Uncategorized | Tags: , , ,

The buzz surrounding Flipboard for iPad hit suddenly. One minute I’d never heard of it and then the next my Twitter timeline was drowning in posts about it. I downloaded it just in time… to be blocked by everyone else trying to get in! The next day, Flipboard’s creators announced an invite system where you’d be queue’d … Read more

Plaxo tapped Facebook to help me get linked in and invaded my personal space in the process

Wednesday, Jul 28th, 2010 by JacquiK | 0 Comments
Filed under: Community, Facebook, Plaxo, Social Networking, Twitter, Uncategorized, Work Tools | Tags: , , , , ,

The number of social networking sites has exploded in the past few years, with truly social outlets such as Facebook learning to share MySpace with people who want to get LinkedIn on Plaxo. I constantly get invites from former colleagues, family and friends to join them online at one network or another. The latest social … Read more

End-of-year self review part 3: updating yourself

Thursday, Dec 24th, 2009 by JacquiK | 0 Comments
Filed under: How To, Small Business, Uncategorized

We discussed what small businesses can be doing to prepare for the coming year in Part 2 of the series. Today, we’ll get into the fun stuff: focusing on you. Your personal “look” says a lot to clients. Whether you’re in the office every day or work at home in sweats and tee shirt, eventually, … Read more

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