Posts Tagged ‘marketing campaign’


The customer is always at least a little bit right

Thursday, Apr 2nd, 2015 by DaveK | 0 Comments
Filed under: Customer Focus, Marketing | Tags: ,

Putting yourself in the customer’s shoes is a good way to validate whether your marketing campaigns and customer support processes reward or unnecessarily punish those who purchase or subscribe to your offerings.

Why does it have to be ‘fine print’? Make it big!

Thursday, Apr 7th, 2011 by DaveK | 0 Comments
Filed under: Uncategorized | Tags: , , , , , , , , ,

There may sometimes be gaps in our postings when business is particularly good, as it has been these past several months. But we always try to look for lessons in our work that we can share. For example: I’ve been doing marketing support for a major technology company. This generally means I do whatever needs … Read more