Archive for the ‘Marketing’ Category


Do hoaxes and fear tactics have a place in social media?

Tuesday, Oct 5th, 2010 by DaveK | 5 Comments
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: , , , , , ,

We follow game communities and social media closely – it’s our area of greatest passion and expertise. So when GOG.com (aka Good Old Games) hinted that they were closing their virtual doors, we – along with many others we follow who have bought classic PC games from them – lamented the apparent loss. But it […]

Community manager and social media lessons from PAX Prime 2010

Tuesday, Sep 7th, 2010 by DaveK | 2 Comments
Filed under: Community, Customer Focus, Marketing, Social Networking, Twitter | Tags: , , , , , , , , , , ,

As a content creator/consultant who works in social media and is trying to get back into gaming community work, I attended two panels at Penny Arcade Expo (PAX) Prime 2010 with great interest. The lessons shared from these panels transcend the gaming industry, which is leading the charge in both of these spaces – but other […]

Top 5 Ways to Improve Your PowerPoint Presentation

Wednesday, Aug 11th, 2010 by JacquiK | 0 Comments
Filed under: Consulting, Copywriting, Customer Focus, How To, Marketing, PowerPoint, Presentation, Project Management, Small Business, Uncategorized

The words “PowerPoint” and “presentation” have become almost synonymous in the business world. The software is packed with mini-tools designed to grab the audience’s attention and drive home your message. Used correctly, these tools can be a powerful message enhancer. Go overboard, and it’s just a mess. Here are the top five ways to improve […]

Stupid Marketing Tricks: TNT’s fake mix tape doesn’t ‘Say Anything’ interesting

Wednesday, Nov 25th, 2009 by JacquiK | 0 Comments
Filed under: Customer Focus, Marketing, Uncategorized | Tags:

Cable network TNT sent its marketing team in the wayback machine this week to send out a “sneak peek” at a new show, Men of a Certain Age. Which, based on the cast (Scott Bakula, Andre Braugher and Ray Romano) is somewhere in the late 40s to early 50s. Presumably, these men of a certain […]

I’m tweeting this: Twitter is this year’s hot marketing tool at San Diego Comicon

Friday, Jul 24th, 2009 by JacquiK | 0 Comments
Filed under: Community, Customer Focus, iPhone, Marketing, Social Networking, Twitter

Based on media coverage alone, Twitter would appear to be mainstreaming to the tune of a MySpace or Facebook. In reality, the Twitterati remains a small but vocal segment of the Internet, identify trends and riding them for brief cycles. This week represents the motherload of all Twitter cycles, as the Twitterati descend upon San […]

Not-So-Stupid Marketing Tricks: Bruno vs. Eminem

Monday, Jun 1st, 2009 by JacquiK | 0 Comments
Filed under: Community, Facebook, Marketing, Social Networking, Twitter | Tags: , , , ,

How do you solve a problem like the “Bruno” movie? You let life imitate art. Sacha Baron Cohen pulled off one of the year’s great publicity stunts Sunday at the MTV Movie Awards, in the clip viewed round the world. Susan Boyle who? Between Sunday night and Monday, it was all about the backless chaps […]

The value of good production hand-offs

Thursday, Apr 30th, 2009 by JacquiK | 0 Comments
Filed under: Marketing

One of the services I provide is marketing support, which is a fancy way of saying that I help marketing with whatever they need. Much of my work revolves around e-newsletters: tweaking copy provided by a vendor, managing reviews, handing off copy documents to production and even setting up and triggering final sends to millions of […]

Case in Point: When marketers underestimate their audience

Tuesday, Apr 21st, 2009 by DaveK | 0 Comments
Filed under: Customer Focus, Games, Marketing

One of my deepest passions is gaming, and I have a particular love for casual games since they are great pick-up-and-play options for busy gamers like myself. I developed and maintain BusyGamerNation.com to help other likeminded gamers find resources to keep up with gaming news and to advocate on their behalf. So when I find a code […]

Introducing The Writer’s Bloc

Monday, Apr 13th, 2009 by DaveK | 0 Comments
Filed under: About Us, Blogging, Community, Copywriting, Customer Focus, Marketing, Project Management, Social Networking | Tags: ,

Welcome to our Seattle-based consulting company home page. But we’re more than just consultants. We’re scribes, community experts, project managers and social networking afficionados. We want to share back some of the ideas we develop in the course of our daily work. So we have relaunched this site as a blog where we can tell you some […]

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