I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were published. These are just a few of the many thousands of headlines that I wrote: The key to good headline writing is […]
Posts Tagged ‘headline writing’
Work Samples – Writing killer home page headlines
Monday, Sep 14th, 2009 by DaveK | 1 Comments
Filed under: Copywriting, Customer Focus, Work Samples | Tags: audience segments, headline writing, home page headlines
Filed under: Copywriting, Customer Focus, Work Samples | Tags: audience segments, headline writing, home page headlines