Work Sample: Rotary International profile for Gates Foundation

We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World Wide Web thing, not everyone gets how to write for the Web. So we get called in to craft tight, focused content.

Here is the first profile, which went live last month:

Grantee Profile: Rotary International 

Dave and I are working on several more right now, due to be posted in May or June.

Beware of Mikeyy, the Twitter worm

If you use Twitter, be careful clicking any links or viewing profiles directly from your Web browser. There’s a Twitter worm on the loose:

Keep safe from Mikeyy, the Twitter worm (PCWorld.com):

“[E]xperts advise Twitter users not to click on any links from messages containing the words ‘Mikeyy’ or ‘Stalkdaily.’ It is recommended you use third-party Twitter desktop clients like Twhirl or TweetDeck (both PC and Mac) and that you do not use the Web-based version of Twitter, especially for viewing user profiles (as this is where the attack seems to originate).”

I coincidentally just installed TweetDeck today and read about this issue from a friend’s Facebook post right after connecting. I had already turned off the feature that displayed Twitter profiles directly in TweetDeck to save on API calls since I also access Twitter via my iPhone and didn’t want to go over my allotment. But for now I’m switching it back.

Musings on WordPress (and how far we bloggers have come)

When I first started blogging regularly in 2003, Radio Userland was one of the most popular solutions. This tool ran as an application on your local PC and had to transmit your posts from a locally stored database on your computer to wherever your Web site was hosted, translating it into HTML on the fly. Most of the time my posts would not go live until I had turned publishing off and on again, a process I dubbed the “jiggling the handle” method. The problems multiplied until I abandoned Radio for Movable Type about few years later, when I renamed the quickly conceived Gamestay site into the more targeted and resonant Busy Gamer Nation.

Movable Type is an impressive blogging tool, and I’ve invested a lot into it. I love the promise of community features, though I haven’t had the time to keep up with all of the updates that would enable these (they have to be manually installed and sometimes reconfigured). Also, price is a consideration. When I last checked, the richer community tools were targeted at corporate clients who invest $10,000 or more into their site. Too rich for my little labor of love gaming site.

Last Friday I launched my effort to move our The Writer’s Bloc business site from a collection of standalone pages to a blog where we can post articles and musings on the industries we work in. I had set up Philanthropy Northwest on WordPress a couple years back and, while the experience wasn’t problem free, I liked what I saw and thought it would be helpful to keep up with another blogging platform. 

My hosting provider, Westhost, offers a Web-based interface for easily installing WordPress with just a couple of clicks. That was easy! I even had to upgrade a dependent PHP app first, but even that took only a few extra seconds. WordPress then auto-detected that there was a newer version available than what my host installed, so I clicked a link and installed that too. I browsed and found a theme that I liked and spent a little time customizing it. I might move to something flashier later, but this works for now and already looks nicer than the old site. I then used the WordPress plug-in auto-install feature to add some social networking/sharing links, a CAPTCHA with a built-in audio playback for form protection from spammers, SEO options and more in-depth stats tracking including Google Analytics. I still need to improve my old contact form (which I hastily ported to a WordPress page),  but really that’s not bad for half a day’s work.

It’s early to wholeheartedly recommend WordPress, but thinking back to the months it took to get CAPTCHA working on Movable Type a few years back, I have to say that so far I’m impressed. When things calm down, I’ll spend a day upgrading Movable Type and see if it has gotten any better than the early v4 build I’m using.

Introducing The Writer’s Bloc

Welcome to our Seattle-based consulting company home page. But we’re more than just consultants. We’re scribes, community experts, project managers and social networking afficionados. We want to share back some of the ideas we develop in the course of our daily work.

So we have relaunched this site as a blog where we can tell you some of what we’re up to and share the unique insights we’ve uncovered to help you navigate the stormy waters of Web 2.0 and beyond.