Archive for the ‘Work Samples’ Category


Jacqui Kramer Work Samples (Feb 2015)

Friday, Feb 20th, 2015 by JacquiK | 0 Comments
Filed under: Consulting, Copywriting, Marketing, Newsletters, Social Networking, Uncategorized, Work Samples

Thank you for your interest. I have broken down the writing samples on this page by company. For more information about my professional experience, please visit my LinkedIn profile. Thank you! (See full post for writing samples.)   THE BILL & MELINDA GATES FOUNDATION U.S. President’s Emergency Plan for AIDS Relief (PEPFAR) The Bill & … Read more

Three common social media misfires (and how to avoid them)

Saturday, Sep 27th, 2014 by JacquiK | 0 Comments
Filed under: Blogging, Copywriting, Customer Focus, Facebook, How To, Marketing, Social Networking, Twitter, Uncategorized, Work Samples

Social media has a critical role to play in your overall marketing campaign. A well-executed campaign will spread naturally through shares on the major outlets. You must invest the time and yes – money – required to nurture each individual outlet. Here are four common misfires made by marketers in the social media arena, and … Read more

Work Samples: Guide to Gaming with Kids and Hilarious Gifts

Thursday, Dec 22nd, 2011 by DaveK | 0 Comments
Filed under: Copywriting, Games, Work Samples | Tags: , , , , , , , , , , , , ,

It’s been a long time since I’ve written an article with a byline (November 2009, in fact!), but I was hit up by MSN Lifestyle  to contribute two pieces this holiday: The Guide to Gaming With Your Kids is designed to help grown-ups who are not gamers learn enough to get started and bond with their … Read more

Work Sample: Tales from the road- Women share their motorcycle adventures whole hog

Saturday, Oct 15th, 2011 by JacquiK | 0 Comments
Filed under: Blogging, Work Samples | Tags: , , , ,

Although the bulk of my work today is in marketing, I do occasionally venture back to my journalism roots. I recently wrote a piece for MSN about two motorcycle enthusiasts who happen to be female. The piece was just one small part of a larger content package focused on “A whole new you.” The content … Read more

Work Sample: MSN Lifestyle article on shopping innovations

Thursday, Nov 19th, 2009 by DaveK | 0 Comments
Filed under: Work Samples | Tags: , , , , ,

When I was a newspaper reporter, I had 2-3 bylines every day. In more recent years, my work tends to go uncredited or, when I ghost write, credited to someone else. So I was pleasantly surprised when I was prompted for a bio after writing an article for MSN Lifestyle. It’s part of a holiday … Read more

Work Samples: Living Proof profiles for Gates Foundation

Tuesday, Oct 6th, 2009 by JacquiK | 0 Comments
Filed under: Copywriting, Work Samples | Tags: , , , , , , , , , , , , ,

We continue our samples of work for The Bill & Melinda Gates Foundation with profiles we wrote for the Living Proof Project that just launched with a large publicity campaign (we previously contributed a Rotary International profile). These Living Proof profiles detail five organizations and the success they have had combating various health concerns worldwide: GAIN – … Read more

Work Samples – Writing killer home page headlines

Monday, Sep 14th, 2009 by DaveK | 1 Comments
Filed under: Copywriting, Customer Focus, Work Samples | Tags: , ,

I spent several years refining the art and science of the home page headline at Microsoft.com. Some of these approaches may seem commonplace today, but they were quite original at the time they were published. These are just a few of the many thousands of headlines that I wrote:   The key to good headline writing is … Read more

Work Samples – Community newsletters

Friday, Apr 17th, 2009 by DaveK | 0 Comments
Filed under: Community, Newsletters, Work Samples | Tags:

One of the services I provide (also a passion!) is planning and writing e-mail newsletters. My early career was in  journalism, but in the mid-’90s I fell in love with the Internet and this necessitated a jump to a technology publisher where I was one third of the gopher/Web team. (Jacqui was another third, but that’s another … Read more

Work Sample: Rotary International profile for Gates Foundation

Tuesday, Apr 14th, 2009 by JacquiK | 0 Comments
Filed under: Copywriting, Work Samples

We’ve recently taken on some copywriting work for The Bill & Melinda Gates Foundation, creating profiles of their major grantees for their Web site. It seems that even 15+ years in to this World Wide Web thing, not everyone gets how to write for the Web. So we get called in to craft tight, focused content. … Read more